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March/April
2008
MX Magazine
Selected Contents
EDITOR'S PAGE
It's the Economics, Stupid
EDITORIAL ADVISORY BOARD
Editorial Advisory Board
COVER STORY
The Eyes Have It
Interview by Steve Halasey
Establishing market leadership in multiple eye care segments is not without its hurdles. However, virtually every challenge that Advanced Medical Optics (AMO; Santa Ana, CA) has faced over the years has provided an opportunity for the company’s leaders to refine and strengthen their vision for the future. In this cover story interview, AMO chairman and CEO James V. Mazzo discusses the company’s strategy for continued growth across all stages of the vision care life cycle.
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INDUSTRY ASSOCIATIONS
An Uncertain Path
A new survey indicates industry's desire for more detailed guidance for developing and commercializing combination products.
Expanded Version of this article
FINANCE
The State of Medtech M&A
Richard S. Cohen
Prolific mergers and acquisitions activity in 2007 yields to a more uncertain climate in 2008.
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BUSINESS PLANNING & TECHNOLOGY DEVELOPMENT
Clinical Trials Go Global
Michael Thoma
For medical device companies, procuring patents and substantiating their commercial merit are critical challenges.
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Creating Cultures of Responsible Conduct
T. Dean Maines
Today's medtech executives are challenged to create, implement, and sustain ethical corporate frameworks.
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Greening Medtech
Christopher Kadamus and Wayne Bates
Incorporating sustainability into medical technology design can benefit manufacturers as well as the environment.
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ADVERTISING, DISTRIBUTION, & SALES
Roundtable: Sales Force Management
Moderated by Steve Halasey
From vendor credentialing to new ethical guidelines, medtech sales reps are working in a rapidly changing environment.
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BUSINESS NEWS
CONTRIBUTORS
BUSINESS DRIVERS
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MILESTONES
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