Medical Device Link.

IP AND TECHNOLOGY DEVELOPMENT

Return to Article: Panel Discussion: Defining the Product Development Process

Martyn W. C. Howgill is the executive director of the Institute for Health Technology Studies (InHealth; Washington, DC). Prior to joining InHealth, Howgill served as vice president of international business development and chief marketing officer at the University of Texas M D Anderson Cancer Center (Houston). While there, he launched a successful direct-to-consumer advertising program, “Making Cancer History.” He also developed M D Anderson Cancer Center’s international outreach program, specifically initiating its sister institution program that created links with leading academic and community cancer programs worldwide.

 

John H. Linehan, PhD, is consulting professor of bioengineering in Stanford University’s program in Biodesign and the department of bioengineering. Linehan was vice president of the Whitaker Foundation from 1998 to 2005. Prior to 1998, Linehan was the Rose Bagozzi professor and the founding chair of the biomedical engineering department at Marquette University and an adjunct professor of physiology and pulmonary medicine at the Medical College of Wisconsin.

Linehan is a founding fellow and past president of the American Institute for Medical and Biological Engineering, a fellow of the International Academy of Medical and Biological Engineering, and a member of the National Academy of Engineering.

 

Jan B. Pietzsch, PhD, is cofounder, president, and CEO of Wing Tech Inc. (Potomac, MD), a technology consulting firm, and consulting assistant professor in the department of management science and engineering at Stanford University. His work at Wing Tech focuses on early-stage technology assessment and strategic decision support for manufacturers and investors, with primary application to medical devices.

Before starting Wing Tech, Pietzsch pioneered new approaches for the early evaluation of medical devices during his doctoral research at Stanford. During this period, he also worked as a research fellow with FDA’s Office of Device Education. At Stanford, Pietzsch is involved with the Biodesign program, and is teaching a graduate-level course on technology assessment and regulation of medical devices. He holds a PhD in management engineering and an MS degree in engineering-economic systems and operations research from Stanford University, as well as an engineer degree from the University of Karlsruhe, Germany.