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March/April 2007
MX Magazine
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EDITOR'S PAGE

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COVER STORY

Constructing Medtech's Coming Age

Interview by Steve Halasey

Once associated almost exclusively with imaging modalities, GE Healthcare (Chalfont St. Giles, UK) has grown into one of the largest and broadest-based manufacturers of diagnostics in the world. Now, with yet another multi-billion-dollar acquisition in the works, the company is positioning itself for the coming age of diagnostics. In this issue's cover story, Joseph M. Hogan, president and CEO of GE Healthcare, discusses the growing power of diagnostics, the integrated future of healthcare, and how his company is positioning itself to capitalize on both.

Sidebars:
Medicine's Next Stage | Driving Growth through Molecular Imaging

Expanded Version of this article


MARKET ANALYSIS

Medtech's Patent Scorecard

Scott Kratzer

Leading medtech companies continue to build their business strategies around innovative patents.

Sidebars:
Keeping Score | The Scorecard in the Wall Street Journal


BUSINESS PLANNING & TECHNOLOGY DEVELOPMENT

Harnessing International Opportunities

Ames Gross, Natalia Scomparin, and Jerrold S. Seeman

Established and emerging markets around the world offer significant sales growth potential for medtech manufacturers.

Sidebars:
A Latin American Medtech Hub | Strategic Advantages in Latin America

Expanded Version of this article


Aligning Regional Incentives with Medtech Needs

Melvin L. Billingsley and Michele M. Washko

Communication is key for medtech companies looking to partner with regional economic development authorities.

Sidebars:
A Cluster in the Making | Tax Credits for Start-ups and Growing Companies | Reaching out to Medtech Manufacturers | Partners in Research and Training

Expanded Version of this article



GOVERNMENT & LEGAL AFFAIRS

Reprocessed Liability

Caryn M. Silverman and Bernard H. Maister

Medical device executives should take steps to protect their companies against potential liability from reprocessed single-use devices.

Expanded Version of this article

Managing Antikickback Risks

Jason B. Meyer and Denise Queffelec

Medical device companies and their directors face special challenges in managing their financial relationships with physicians.

Sidebar:
Drivers of Increased Scrutiny and Enforcement


ADVERTISING, DISTRIBUTION, & SALES

The Reimbursement Sales Process

Karl Florence

To ensure the long-term success of a new technology, medtech manufactureres must integrate reimbursement planning into their sales processes.

Sidebars:
Sales versus Reimbursement | Reimbursement's Straight and Narrow

Rethinking Sales Incentives

Marshall Solem

A refined sales force compensation structure can more closely align reps' motivations with company goals.


BUSINESS NEWS


CONTRIBUTORS


BUSINESS DRIVERS

Expanded Version of this article



MILESTONES

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