March/April
2007
MX Magazine
Selected Contents
EDITOR'S PAGE
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COVER STORY
Constructing Medtech's Coming Age
Interview by Steve Halasey
Once associated almost exclusively with imaging modalities, GE Healthcare (Chalfont St. Giles, UK) has grown into one of the largest and broadest-based manufacturers of diagnostics in the world. Now, with yet another multi-billion-dollar acquisition in the works, the company is positioning itself for the coming age of diagnostics. In this issue's cover story, Joseph M. Hogan, president and CEO of GE Healthcare, discusses the growing power of diagnostics, the integrated future of healthcare, and how his company is positioning itself to capitalize on both.
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MARKET ANALYSIS
Medtech's Patent Scorecard
Scott Kratzer
Leading medtech companies continue to build their business strategies around innovative patents.
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BUSINESS PLANNING & TECHNOLOGY DEVELOPMENT
Harnessing International Opportunities
Ames Gross, Natalia Scomparin, and Jerrold S. Seeman
Established and emerging markets around the world offer significant sales growth potential for medtech manufacturers.
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Aligning Regional Incentives with Medtech Needs
Melvin L. Billingsley and Michele M. Washko
Communication is key for medtech companies looking to partner with regional economic development authorities.
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GOVERNMENT & LEGAL AFFAIRS
Reprocessed Liability
Caryn M. Silverman and Bernard H. Maister
Medical device executives should take steps to protect their companies against potential liability from reprocessed single-use devices.
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Managing Antikickback Risks
Jason B. Meyer and Denise Queffelec
Medical device companies and their directors face special challenges in managing their financial relationships with physicians.
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ADVERTISING, DISTRIBUTION, & SALES
The Reimbursement Sales Process
Karl Florence
To ensure the long-term success of a new technology, medtech manufactureres must integrate reimbursement planning into their sales processes.
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Rethinking Sales Incentives
Marshall Solem
A refined sales force compensation structure can more closely align reps' motivations with company goals.
BUSINESS NEWS
CONTRIBUTORS
BUSINESS DRIVERS
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MILESTONES
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