Originally Published MX September/October 2005
BUSINESS PLANNING & TECHNOLOGY DEVELOPMENT
The Fruits of Nurture|
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Cambridge Consultants (Boston), the author's company, can point to the successful outcome of a nurtured innovation cycle. It conducted a focused project that resulted in the formation of CSR plc (Cambridge, UK), a Bluetooth company whose technologies have multiple applications for medical devices.
After a process of reviewing promising technologies, Cambridge Consultants concluded that building a radio based on the complementary metal oxide semiconductor standard would be a key market advantage. So, through an innovation-growth process, the company deliberately developed the internal technical skills necessary and then formed CSR as a spin-off company making single-chip microcontroller-equipped solutions for Bluetooth that have been translated into wireless patient transceivers and monitors.
CSR floated last year for $400 million.
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