Originally Published MX November/December 2004
INFORMATION TECHNOLOGIES
How Mobile SFA Technology Benefits the Institutional Healthcare Provider|
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Handheld sales automation tools that give manufacturers' field reps ready access to customer data and the ability to download technical specifications, marketing materials, and pricing information also offers the healthcare providers who are their customers certain advantages. The interconnection technology
- Keeps physicians and surgeons updated on new healthcare products and innovations.
- Improves communication between physician and sales rep for better use of the physician's time.
- Provides answers to physicians' technical questions on the spot.
- Makes the healthcare organization's purchasing process more effective.
- Increases efficiencies, resulting in a lower cost of patient care.
- Improves closet inventory maintenance, allowing for better patient service.
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