January/February 2004
MX Magazine
Selected Contents
EDITOR'S PAGE
COVER STORY
Public Approval
Interview by Steve Halasey
Dade Behring chairman, president, and CEO Jim Reid-Anderson on the challenges and virtues of taking a billion-dollar-plus medtech company public.
Sidebars: Emerging from Merger | Spending for Practical Innovation BUSINESS
PLANNING & TECHNOLOGY DEVELOPMENT
Expanded
version of this article.
(You must be registered
with Medical DeviceLink to access the expanded version of this article.)
The Paradigm Shift in Outsourcing
Moderated by Steve Halasey
New-model outsourcing firms are improving their offerings for medtech manufacturers.
Sidebar: Roundtable Participants | Challenge 1 | Challenge 2 | Challenge 3
Expanded
version of this article.
(You must be registered
with Medical DeviceLink to access the expanded version of this article.)
Keeping Operations On Course
Lawrence I. Strauss
A regular, systematic review of its operations strategy will enable a company to improve competitiveness and efficiency in a changing business environment.
Sidebar: The Five-Levers Framework Applied
INFORMATION TECHNOLOGIES
Strong Messaging for Strong Product Positioning
Lawrence E. Liberti and Sarah Conaway
A method of analyzing scientific and clinical literature can help manufacturers develop messages that support product marketing.
Sidebars: So Much Literature, So Little Time | Message Mapping: How It Works
G
Patent Defense in Uncertain Times
Mark D. Barrish and Scott M. Smith
The evolving Festo case underscores the importance of protecting core technology.
MARKET ANALYSIS
Hot Fields, Hot Companies
Mike Varona
In 2004, cardiology and orthopedics companies will continue leading the medtech pack.
Making the Most of Market Research
William F. Gotha
Medtech executives can determine a new product's viability through careful collection and employment of market intelligence.
BUSINESS NEWS
- MA Governor Vetoes User Fee Tax Credit
- Boston Scientific Gets Panel Recommendation
- Orthopedics Campaigns Vie for Consumer Market
- GE Spends Big to Purchase Amersham
- J&J's O'Holla Named to RAPS Post
- More Studies for Cypher
