July/August 2001
MX Magazine
Selected Contents
COVER STORY
From Patent to PMA
Interview by Stacey L. Bell
Percardia CEO Nancy Briefs says her company has the technology, talent, and tenacity necessary to be a leader in the cardiovascular marketplace.
FINANCE
MAKING AN Entrance
Stacey L. Bell
IPO veterans relay what it's really like to take your company public.
A Winning Bid
Nicholas H. Ludlow
In developing countries, the World Bank provides a stable source of funding for medtech purchases.
BUSINESS PLANNING & TECHNOLOGY DEVELOPMENT
Incubating Capital
S. Ramesh and Jenny Sakhrani
Business incubators can provide medtech start-ups with strategic services essential to their growth.
GOVERNMENTAL & LEGAL AFFAIRS
The Effects of FESTO on Medical Device Patents
Eric K. Karich
A new ruling could drastically reduce the value of a medical device manufacturer's patent portfolio.
INFORMATION TECHNOLOGIES
IT Solutions for Medtech Manufacturers, Part 3: The Bold New Web
Cliff Henke
The Web revolution is rapidly reaching even the most complicated processes of medtech development and manufacturing, but top management's role will be critical in separating hype from reality.
ADVERTISING, DISTRIBUTION, & SALES
The Right Mix
Geoff Geiger
To bring success to their clients, top medical marketers combine the creative, the scientific, the bleeding edge, and the tried and true.
Navigating the Pathway to Acceptance
Sandy Bodner and Jack Curran
Third-party validation programs can provide just the support that product managers need to put a dent in the healthcare marketplace.
