In Switzerland, It's Business as Usual (and That's a Good Thing)
-Norbert Sparrow
I just spent a few days crisscrossing the western part of Switzerland visiting suppliers to gather material for a Regional Focus section. That feature will appear in the October issue of EMDM. But two things blew me away during the trip that are worth mentioning now: the jaw-dropping beauty of Bern and its Renzo Piano–designed Paul Klee museum—Tyler Brûlé, take note—and the heady business outlook among the companies I visited. This was spirit lifting at a time when most business conversations seem to revolve around whether we are in a severe economic downturn or a full-blown recession.
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